Luma is the co-owner and executive chairman of Ajyal Group Limited, managing its portfolio of companies and assets in Europe and the Middle East primarily in the retail fashion, textile manufacturing, real estate as well as education sectors. She is also the Founder and creative director of the premium women wear brand BYLUMA.
She is a director and board member of fashion companies and investment committees and funds in Europe and the Middle East including: Casa Luzmila SL - Spain, Gordon Investments – Spain (a fund focusing on investing in SME’s in Spain); Abaluza LLC – Jordan (Fashion retail); VIP Fund -USA (a venture philanthropy fund investing (and developing) EdTech, MediaTech and FinTech start-ups in Jordan, Palestine, Lebanon, Syria and Iraq). Luma is a business mentor working regularly with growing companies, start-ups and social enterprises.
Luma’s legal career spanned over 18 years having practiced at two “magic circle” law firms namely Allen & Overy and, subsequently Linklaters where she was a finance partner and the head of the global Islamic finance group.
Luma holds a bachelor of law (Jordan), masters of law (Bristol, UK), YPO Harvard Business Leadership Program (Harvard Business School, executive education, USA). Luma is bilingual speaking Arabic and English and has a good command of Spanish.