Entrepreneurship in Hebron Feature: Suha Shraiteh - E-learning platform

What is your entrepreneurial project?
My project is called Edtech Academy and is an e-learning platform that offers specializations in administrative sciences and training to develop the skills of young people from graduates, students, and employees. Through registered courses and educational games, the academy currently targets young people in Palestine and the Arab world.
 
What inspired you to pursue this?
In one of my university classes, we had a project that revolved around building an electronic school. As I was working on my project, I realized that there weren’t any accredited electronic schools or academies in Palestine. I loved the idea of working on this, but I was married at the time, responsible for my children, and had the added responsibility of my university coursework. It was a very hectic time, and I didn’t have the support or time to pursue this idea more professionally.
 
Due to personal reasons, I had to delay my studies, and I managed to find the time to work on my passion project. Around this time, MENACatalyst launched its entrepreneurial support program for women entrepreneurs, and I thought that this would be the best opportunity to take my e-learning platform to the next level.
 
How has MENACatalyst helped you develop your project?
I joined the program and learned a lot. I participated in business and financial support meetings, and I also learned what it takes to be an entrepreneur. I learned to always persevere and never despair even amidst failures. I also learned that nothing can stand in the way of a person's will, even the will of a woman in a conservative society.
 
During the program, I connected with skilled website developers in Gaza, who are helping to build my platform with the latest technologies. I also got to connect with local financing institution Wafaa to secure a microfinance loan and fund my project.
 
Where do you see your project in the future and how will you get there? 
I want to build this platform so that one day it becomes a global academy and reaches people everywhere. I will do this by developing in-demand content for the platform and including courses in different languages. To attract young people, I will incorporate accredited certified courses and secure contracts with various universities around the world, which will help me reach the largest number of learners.   
 
What advice would you give to other female entrepreneurs?
The advice that I would give to female entrepreneurs in Palestine and around the world is to try until you succeed and do not stop at failure. Instead, learn from your failures, find out what works and what doesn’t, and keep adapting and developing your idea until you succeed.
 
Yes, Arab women may see many obstacles, especially when trying to pursue entrepreneurship, but the secret of success comes from within. So stay strong, keep learning, develop your ideas, and you will make your place in this world.  

Written by
Leila Farraj
- Palestine
Leila Farraj is MENACatalyst’s Digital Content Strategist. Since the launch of MENACatalyst, Leila has been integral in developing and managing content that strategically reflects the overall mi... Leila Profile
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