Ayah Sharabati, a design student, is just one of the thousands of young Palestinians contending with high unemployment rates due to limited economic opportunities and a constrained market economy. Unable to secure gainful employment due to these trying times, Sharabati began to explore the option of transforming her hobby of crafting personalized pieces of jewelry and accessories into a profitable enterprise.
However, starting a new business is no easy feat and requires a set of skills and access to a support system to have any chance at surviving. MENACatalyst understands the plight of young Palestinians struggling to establish their own businesses, and with the support of international organization GIZ, designed a program and a series of integrated services to empower the country’s enterprising youth.
MC’s entrepreneurial and SME support program features a crash course in business and financial development, marketing, and outreach services, as well as how to use e-commerce to strategically integrate into new markets. All training sessions are hosted by leading Palestinian industry experts and business professionals, as well as one-on-one mentorship meetings exclusively designed for participants. Financial access is also a main feature of the program, and this component revolves around access to microloans and investments and even crowdfunding campaign development.
Sharabati joined the program and was able to learn from successful enterprise founders and business experts how to translate her project idea and develop strategic business and financial plans before launch. Today, Sharabati is the proud founder of Bella Rose, a virtual boutique specialized in handcrafted epoxy-based jewelry pieces and accessories. These range from necklaces to bracelets, rings to earrings, and home accessories. Bella Rose incorporates florals preserved in epoxy in all of its designs.
“At Bella Rose, you can also find epoxy embellished brushes, coasters, and even personalized keepsake boxes. And because we only use fresh florals, you can be sure that each piece is one of a kind. We also create beach patterns and have started a new line of crochet pieces, but our claim to fame are our signature floral accessories,” says Sharabati.
With her newfound business and financial skills and a professional support system ready at hand, Sharabati is ready to step up and make a name for herself in Palestinian markets.
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