Self-Employment in Jerusalem: Noura Akkawi Founder of Noura Ceramic

Noura Akkawi graduated with a degree in Computer and Information Technology from a local East Jerusalem college. Although optimistic about her job prospects, having pursued a relatively competitive degree with demand in the local market, Noura chose to start her own business.

Faced with an uncertain economic future, Noura decided to explore the potential of becoming self-employed with a home-based business specialized in handicrafts. To get started on her new path, Noura took a dedicated training course in the field of ceramics and handicrafts and was eager to start her new business. However, Noura was now faced with another dilemma, how to set-up and launch a self-run virtual venture.

During this time, MENACatalyst launched their latest Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH funded youth empowerment program to provide Jerusalem’s new graduates with entry and self- employment opportunities. Noura quickly joined and soon participated in an array of training sessions that ranged from business and life skills development, mentorship with leading business enablers and industry experts, access to networks of support, and the digital skills needed to launch an e-shop.

Since joining MENACatalyst’s program, Noura is now well on her way to launching Noura Ceramic, an e-shop dedicated to the new founder's signature ceramics collection. The shop features an array of ceramic cups, trays, plates, and decorative wall art, all featuring traditional Palestinian motifs, floral patterns, names, inspirational messages, and so much more.

“I have learned so much about starting my own business from MENACatalyst. The most important things revolve around how to launch and manage a virtual e-shop and how to market my products through social media to reach and appeal to a larger customer base inside and outside of Palestine,” says Noura.

Although Noura has only just begun her journey, she is eager to continue developing her business skills to turn Noura Ceramic into a household name. “MENACatalyst has opened new doors for me and has inspired me to take Noura Ceramic to the next level. And to other self-starters, I want to say, starting a new business isn’t easy, but organization's like MENACatalyst can help you connect with experts and gain the skills you need to realize your goals.”

Written by
Leila Farraj
- Palestine
Leila Farraj is a freelance consultant for MENACatalyst’s Digital Content . Since the launch of MENACatalyst, Leila has been integral in developing and managing content that strategically reflec... Leila Profile
Become a Startup Storyteller
We have over 6 professional storytellers in our Directory
Book Now