As a talented photographer passionate about her craft, Asma Ashmar was eager to find employment within her trade. Unfortunately, due to limited employment opportunities Asma realized that in order to achieve any sort of financial independence she would need to go into business for herself.  However, starting a business is no easy feat and without the requisite business and financial management knowledge, or understanding of digital marketing becoming self-employed can be risky. 

However, Asma soon learned about MENACatalyst’s newly launched GIZ supported program based in Jerusalem, Empowering Youth Through Digital Skills Development, and decided that it would help provide her with the skills and support needed to turn her dreams into a reality. Since then Asma has participated in the program and learned how to develop and manage a business and financial plan, how to utilize digital social media marketing, and how to approach her targeted market. 

To accomplish her goals, it is recommended that Ashmar,
-    Establish an online presence initially on social media to help showcase her skills and promote her services.
-    Continue to hone her photography skills via training.
-    Digital marketing skills development, especially with regards to social media marketing.
-    Self-branding support.