Julia Shop by Siba

Skilled embroidery artist, Siba Hamzeh, was eager to become self-employed and work towards achieving her professional goals. To this end, Siba aims to create customized embroidery not only for personal decorative purposes but to commemorate events and special occasions on an individual and corporate level. Corporate in the sense that organizations regularly organize a variety of events and to infuse a distinctive Palestinian element, traditional embroidery party favors or decorative items can help showcase the resilience and long standing heritage of traditional Palestinian art forms.   

To get to this point in her career, Siba joined MENACatalyst’s GIZ supported program based in Jerusalem, Empowering Youth Through Digital Skills Development. Through the program, Siba was better able to acquire the requisite business and financial planning and management skills inherent to the establishment of a self-run enterprise. Siba was also able to connect with business experts and mentors to further ideate and tailor her project to address her targeted market needs. 

To accomplish her goals, it is recommended that Siba,
-    Digital marketing skills development with a focus on social media marketing.
-    Work with experts to develop pricing strategies.
-    Time management support with regards to supply to maintain constant production.
-    Specialized skills development depending on Siba’s needs, such as photography, calligraphy, etc. 
-    Branding support.
-    Access to networks of support to reach potential clients. 

Written by
Leila Farraj
- Palestine
Leila Farraj is a freelance consultant for MENACatalyst’s Digital Content . Since the launch of MENACatalyst, Leila has been integral in developing and managing content that strategically reflec... Leila Profile
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